Marketing and Web Design
Search Engine Optimization SEO and Search Engine Marketing (SEM)
Search Engine Optimization (SEO) uses keywords, website design, and coding such that it helps rank an e-commerce website higher up in the search results. This occurs over a substantial period of time (usually three to six months after implementation). Doing this, draws organic traffic (unpaid incoming visitors) to an ecommerce website. Search Engine Marketing (SEM) is a higher placement method that relies on paid ranking within organic search results. Such paid rank listings typically appear as top three results or within the right column of search result pages. This type of marketing instantly boosts traffic, giving companies even more presence within a negligible amount of time when compared to slower SEO methods.
Achieve higher conversion rate with pay-per-click advertising by targeting specific segments of clientele based on customer’s characteristics (geographic, demographic, behavioral, and lifestyle segmentation). These characteristics usually determine the increased likelihood of a sale. For example, women are more likely to buy make-up products than men. Therefore, it makes more sense to target people with specific characteristics for advertising relevant products and services because those are the ones most likely to purchase. Furthermore, targeting includes promoting using product descriptions at comparison shopping sites, using the language that connects and speaks directly to your prospective clients.
Finding, following and re-marketing to consumers looking for the product or service that a business provides, reinforces its brand awareness and increases the chances of making a sale. Deliver advertisements throughout visitor’s entire online shopping and/or surfing experience by re-targeting them after they search for, or visit an e-commerce website. This essentially helps increase awareness of existence of certain problem-solving products and/or services by inserting the knowledge of those products and/or services into the long term memory of the visitors.
Mobile marketing is the latest extension of online marketing because that now allows businesses to target their potential customers on their mobile devices such as cell phones, laptops, and the newest tablets. Adding a mobile campaign reinforces a company’s marketing message in an environment their potential clients use to research in order to make informed buying decisions. This makes sense more now than ever because more time is being spent online now using mobile devices than traditional desktop computers.
Social networking helps interact with potential clients (fans) and establish a social presence for your business. Extend your marketing campaigns to social networks because that will boost your company’s brand awareness and relevancy to needs of your target audience (men, women, children, or all), and that engages general consumers in a fun and friendly environment. Furthermore, people are spending more time at social networking sites than ever before. This means that businesses must follow suit to promote their wares where they receive more exposure from casual social website visitors.
Sell more to reach your sales objectives by sending promotional emails to your existing client base that has already ordered from you. Today, despite rules of privacy in place, email marketing (if done correctly) is an effective (and usually very efficient and inexpensive) way to send a personalized marketing message to the target audience. Whether a company is trying to build loyalty with existing customers or attempting to engage prospective new customers, email marketing is one-on-one communication with results that can easily be measured for ROI (return on investment). It must be noted that this type marketing must be done within the rules of law to prevent exorbitant fines. It is easy to build and maintain an email list of interested visitors and customers that wish to receive notifications of news and promotions.